Veteran marketing and media executive Elizabeth Herbst-Brady has never been one to shy away from hard work. At 16, she got her parents to sign a form that allowed her to work at an ice cream and donut shop in Chicago, where she worked the demanding morning and afternoon shifts during the weekend. The experience was an incredible introduction into the world of dealing with customers and co-workers, while also setting the stage for a brilliant career that has led her to the upper echelons of some of the most recognizable tech and media companies in the world.
After her stint behind the ice cream counter, Herbst-Brady moved on to Harvard University, where she earned a Bachelor of Arts in psychology. Her wide and varied resume includes over 25 years of experience in sales, marketing, and management.
Since June 2020 she's called Yahoo home, and she has quickly moved up the ranks. Her first position with the tech giant was VP and Head of North American Revenue & Global Client Solutions. Then, instead of being responsible for only Yahoo's North American business, she was promoted to Head of Global Revenue & Global Client Solutions. During this time, she drove record growth and profitability. Consequently, in September 2022, Herbst-Brady was bumped up to the Chief Revenue Officer role at Yahoo.
As CRO, she oversees $5 billion in revenue and a team of more than 2,300 people around the world. For many, the move was significant not only because Herbst-Brady is clearly the executive for the job, but also because it was evidence that women are making great strides in a male-dominated industry.
In fact, Herbst-Brady has made a living out of exceeding expectations.
A former Advertising Age “Woman to Watch,” her extraordinary career includes stops at Viacom, CBS, and several others. Prior to joining Yahoo, the media-biz veteran was recruited by Verizon Media to lead its U.S. field sales, a position she held for 18 months. Previously, she held key roles at Snap, including Head of Global Strategic Partnerships and Head of East Coast Ad Sales. Before Snap, she served as the EVP of Ad Sales Strategy at Viacom and as EVP of Ad Sales Strategy and Product at Viacom Media Networks.
Over the course of her career, she has also held leadership positions at MAGNA Global, 20th Television (a division of 20th Century Fox), Starcom Worldwide, Universal Television, and Fox.
In addition to her many business successes, Herbst-Brady is a tireless advocate for Diversity, Equality, and Inclusion (DEI), spearheading several of Yahoo’s industry-recognized initiatives for racial equality.