CEO Fabrizio Freda Gives Estée Lauder Much-Needed Makeover
When Fabrizio Freda became CEO of the Estée Lauder luxury empire in 2009, he knew that it was going to be an uphill battle. In addition to being an outsider, Freda was taking the reins of an organization in troubled waters. After years of being run by family members, the beauty company had too many brands, too many people, and not enough cohesion…