Daniel Kahneman, Pioneer of Modern Behavioral Economics
Having zero experience in economics didn’t stop Daniel Kahneman from receiving a Nobel Prize in the field. Kahneman, an Israeli-American psychologist and academic, is best known for his work in integrating insights from psychological research into economic science. Previously, economists assumed that people are for the most part rational decision-makers who act in support of their self-interest. Kahneman’s groundbreaking research suggested otherwise…